Relationship between packaging and sales
In the current nearly white-hot market competition, a certain commodity to fight for a place to belong to their own, relying solely on the quality of the product is far from enough, but also must be able to pre-empt the product packaging.
Packaging design in the modern market competition, more and more by the business and consumer attention, whether it is the color, pattern or shape of the package, size and material, are a good packaging design should be considered, the impact on product sales is becoming more and more obvious. Therefore, the combination of function and appearance of the packaging, will be more and more important.
Packaging design in the modern market competition, more and more by the business and consumer attention, whether it is the color, pattern or shape of the package, size and material, are a good packaging design should be considered, the impact on product sales is becoming more and more obvious. Therefore, the combination of function and appearance of the packaging, will be more and more important.
(A) better attract consumers' eyes
With the improvement of people's living standards, so that more and more people go out shopping, and most of them this shopping behavior is purposeless, because they think it can reduce the pressure on their lives. It is because of this part of the emergence of people, making the role of commodity packaging more obvious. Because of the beautiful product packaging can arouse the interest of consumers, and even consumers will make the decision to buy, and therefore promote sales.
(B) improve the value of goods
Commodity packaging largely determines the price of goods and consumer evaluation of its quality. No matter what people if you want to buy the goods packaging is so tattered, you will certainly have doubts about the quality of the goods, and you are not willing to spend a lot of money to buy it, because you will think that it does not know the price. This shows that the beautiful packaging can be very good to improve the value of goods, promote sales, increase the amount of corporate profits.
(C) different packaging will also produce different sales effects
Different packaging will also affect sales, such as Sichuan's "fist" product mustard. After the Shanghai people's repackaging still did not achieve good sales in Japan, but from Japan back to Hong Kong and again repackaged or back in Japan, but different from the last time this time is a best seller. This shows that suitable packaging can also promote the sales of goods.
Macro-environment is having a huge impact on the consumer market, which will also bring changes to commodity packaging, is not to be ignored "consumer change".
With the improvement of people's living standards, so that more and more people go out shopping, and most of them this shopping behavior is purposeless, because they think it can reduce the pressure on their lives. It is because of this part of the emergence of people, making the role of commodity packaging more obvious. Because of the beautiful product packaging can arouse the interest of consumers, and even consumers will make the decision to buy, and therefore promote sales.
(B) improve the value of goods
Commodity packaging largely determines the price of goods and consumer evaluation of its quality. No matter what people if you want to buy the goods packaging is so tattered, you will certainly have doubts about the quality of the goods, and you are not willing to spend a lot of money to buy it, because you will think that it does not know the price. This shows that the beautiful packaging can be very good to improve the value of goods, promote sales, increase the amount of corporate profits.
(C) different packaging will also produce different sales effects
Different packaging will also affect sales, such as Sichuan's "fist" product mustard. After the Shanghai people's repackaging still did not achieve good sales in Japan, but from Japan back to Hong Kong and again repackaged or back in Japan, but different from the last time this time is a best seller. This shows that suitable packaging can also promote the sales of goods.
Macro-environment is having a huge impact on the consumer market, which will also bring changes to commodity packaging, is not to be ignored "consumer change".